about us 2 - Duxinaroe

Why "What We Do" Is Important?

“You can’t engineer culture or mandate belief. But you can create the conditions for both — if you understand how the brain works.”

David & Levent

What Makes BTFA Stand Out

Feature / Benefit

BTFA Online Course

Traditional L&D Courses

Neuroscience-Based BTFA Method

Based on a proprietary “Belief‑Think‑Feel‑Act” model rooted in applied neuroscience – tightly linked to real-world change outcomes

❌ Most rely on generic leadership frameworks

Founders with Global Executive Expertise

Developed by industry professionals: Levent Türk (Ex-Toyota Turkey President) and David Bovis (change expert)

❌ Typically academically-led or consultant-run

Real-life Business Applications

✅ Proven results using our BTFA approach. Practical case studies & decision-based learning

❌ Rare to find independently validated metrics. Theory-heavy, less practical immersion

Self-Paced Courses with Online Access

Modules you can watch anytime and anywhere at your own pace

Often live-only, heavy text content, slide-deck voiceovers or static lectures

Storytelling with animated videos

✅ 6 hours’ animated movie with a real life story

Efficient learning and x5 longer memory retention

❌ Information-centered discrete lessons

Game-Based Branching Scenarios

Learn from the consequences of your choices – just like in real life

Added gamification boosts engagement

❌ Knowledge check with uninspiring quizzes and exams.

Live Office Hours & Community Support

✅ Weekly live Q&A with instructors, peer discussion space, and ongoing coaching options to deepen understanding

❌ Mostly one-way content with limited interaction

Consistency and Impact

✅ The course uses animated videos for teaching, and follows up with games and self-reflection tasks — all done independently, without any interaction with a real person.

❌ Delivery is affected by travel, attendance, momentary psychology of the attendants and instructors

Scaleability and Speed

✅ Can be delivered to 100’s of leaders at the same time

Cultural change at multiple sites in just 6 weeks

❌ Ineffective to bring instructors and leaders from multiple sites together

Strategic and Tactical / Practical Toolkits

Neuroscience-inspired toolkits like SURVIVE, BTFA Lite & BTFA Master Coach Program support culture change and stress reduction

❌ Commonly generic or outdated toolkits

Flexible Delivery: Virtual, Onsite & Licensing

✅ Virtual and onsite training, plus licensing of BTFA content for wider organizational rollout

Self-paced, mobile-friendly, and bite-sized

❌ Usually limited to one delivery mode. Often rigid schedules or long-form sessions

Community & Certification

✅ Certified learners invited to a global BTFA community

❌ Usually offer basic certification without long-term engagement opportunities

What Our Previous Students Say About BTFA

"The course is laid out in a simple, yet effective way that helps learners understand each section and gives them the opportunity to reflect on their own experiences. They can look back on what they have experienced or done in the past and how they would tackles those same situations in the future. "

LISI AEROSPACEHEALTH AND SAFETY OFFICER

"Understanding people through the BTFA lens can't fail to improve relationships both in your career and your personal life. It is clear that it gives you the ability to respect how other people can easily be affected by your beliefs, thoughts and actions and vice versa."

DAF - LEYLAND TRUCKSASSEMBLY OPERATIONS MANAGER

"Understanding and applying BTFA has already influenced the way I approach situations and relationships. I’ve become more intentional about pausing and reflecting before reacting, especially in emotionally charged moments. Instead of immediately acting on feelings, I try to trace them back to my thoughts and beliefs, which helps me respond more thoughtfully."

3R CONSULTANTSCEO

"BTFA is one of those insights that once you have it you can't ignore it. It is less a method and more an awareness and a change in world view. So even if participants don't fully embrace what they learn or only take part of it on board, something has most likely shifted in how they see the world. For me personally BTFA aligns very comfortably with my view of the world so it naturally embeds itself as a way of doing things."

COBALTIEDCEO

"The course has helped me understand the links and interdependencies between beliefs, thoughts, feelings and actions through neuroscientific evidence. Whilst I had a notion of these relationships before in psychological and developmental theories, it was difficult to prove in concrete scientific terms. This will help me communicate better with clients, creating clarity beyond conceptual ideas."

STRATEGIC NUDGEDIRECTOR

"I find myself using metacognition almost naturally now (although I still need to work on it) I am starting to understand where people are coming from a lot more and making sure my BTFA lens in on as much as possible.I will try to put my beliefs and standby ready to be changed or challenged. I think the main thing is trying to simplify things down to BTFA. "

TRIBE 365RISK MANAGER