The BTFA Model: The Neuroscience of Change
A proven, science – backed framework that transforms leadership, drives cultural change, and enhances organizational performance
What is a the BTFA Model?
Understanding the BTFA Model
The BTFA Model (Believe – Think – Feel – Act) is a neuroscience – based framework that helps leaders and organizations drive sustainable change by aligning beliefs, thoughts, emotions and actions.
Why does it matter?
Change initiatives often fail because they focus only on processes and systems, neglecting the human factor. The BTFA Model ensures behavioral alignment for lasting transformation.
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Continuous improvement follows the PDCA cycle, but our brains don’t naturally work that way because decisions are mostly driven by emotions.
To perform at our best, we need to balance rational processes with emotional realities.
By integrating psychology, leadership science and behavioral change principles, BTFA empowers leaders to drive high-impact results.
How the BTFA Model Works
Believe
Core beliefs shape behaviors. The first step is identifying and reshaping limiting beliefs that hinder progress.
Think
Thoughts drive decision-making. By fostering strategic and growth-oriented thinking, leaders can inspire positive change.
Feel
Emotions fuel motivation. Engaging emotional intelligence ensures commitment and sustained behavioral change.
Act
Actions create results. By reinforcing belief-driven behavior, organizations can embed lasting transformation.
Each phase of BTFA is interconnected, ensuring that leadership transformation is deeply rooted in human behavior and neuroscience.
David & LeveNT