behaviour change at work

Why Change Fails When Leaders Ignore the Human Brain — And How BTFA Turns It Around

Neuroscience of leadership / David Bovis

Change often fails because leaders ignore how the brain reacts to threat and habits. The BTFA model aligns belief, thought, feeling, and action to enable lasting, neuroscience-based organizational change.

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Change Leadership Coaching with BTFA: From Belief to Breakthrough

Uncategorized / David Bovis

The BTFA model integrates neuroscience with leadership by aligning Beliefs, Thoughts, Feelings, and Actions to drive lasting organizational change, overcome resistance, and build high-performance cultures through targeted coaching.

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