neuroscience of change

Why Alignment Matters More Than Communication in Organisational Change

Neuroscience of leadership / David Bovis

Organisational change succeeds through alignment of beliefs, thoughts, emotions, and actions, not just communication. The BTFA model drives lasting change by syncing these factors, boosting engagement and culture.

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Why Change Fails When Leaders Ignore the Human Brain — And How BTFA Turns It Around

Neuroscience of leadership / David Bovis

Change often fails because leaders ignore how the brain reacts to threat and habits. The BTFA model aligns belief, thought, feeling, and action to enable lasting, neuroscience-based organizational change.

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